book Madalina Moraru, Mit si publicitate (Myth and advertising) (Bucharest: Nemira, advertising, stereotypes, marketing, ethical dimension, Madalina Moraru. In Mit şi publicitate/Myth and advertising volume, by Madalina Moraru highlights the advantages, but also the disadvantages of maintaining of the stereotypes in. Madalina Moraru, University of Bucharest, Facultatea de Jurnalism si Myth and Advertising/Mit si publicitate, Bucharest, Nemira Publishing House more.

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On November 10ththe fall of the Berlin Wall marked the beginning of the destruction of this apparently invincible communist puzzle. These symbols used in advertisements, which are subject to interpretation, understanding, signification, may take the form of words, pictures, music.

For this reason, the study analyzed TV commercials for a wide range of alcoholic drinks, focusing on the specific context of their creation as reflected by the scripts.

Transformation and Democratic Transition, Routledge, Advertising rhetoric is par excellence a construction that is working with symbols-images. Communicating Messages through Advertising. They offer the opportunity of social identification with the offered models or the social awareness of self-image. The more a trait is communicable, the greater will be its chances to be part of stereotyping content and the stereotypes based on it will be more persistent over time.

Mobile phone brands were among the first to adopt this strategy. The meaning that a person extracts from an advertisement differs from the meaning that another person can extract from the same advertisement. The difference between global and local features depends on the consumer, whose age and experience demand specific values. Communicability of a belief depends on its characteristics and the psychology of individuals that communicate it and the interaction between these factors.

According to Grugelthe main feature of the Communism collapse in Central and Eastern-European countries was simultaneity. The most relvant categories for this study are electronics, cell-phones, and computers. The campaign consists in promoting local products under the brand Romanian Flavors, well-known on the market ever since The mithycal dimension of the advertising discourse-thesis abstract more.


Currently, in achieving products for mass products for the audience including commercials it is given high importance both to the product content, chosen symbols and how the product is presented, as in the case of commercials. The conservation limits of stereotypes in advertising are Moraru,p. Thus advertising becomes an important factor of social development and the development of this type of thinking.

The imagery in this area is that of idealized human beings. Click here to sign up. Philosophy and Historical Studies. The political integration into the European Union was a good start for changes in Romanian advertising, which became less local due to globalization. AdvertisingStorytellingand Storyteller.

Madalina Moraru | University of Bucharest –

Add Social Profiles Facebook, Twitter, etc. Our research aims to analyze the online communication of four important mobile phone brands from different madalna Inthe Romanian Audio-visual Emergency Publiitate were positioned the people, the places and the actions in the image, related to the point of view of audience?

The media, as images providers, is present at all levels of representation of the western or westernized man.

The results of this study will be representative for the quantitative and qualitative approach.

De la inspiratie la strategie M Moraru Tritonic The advertising image conveys usually in its messages stereotypes intended to be quickly recognized by the public. The images resulting from filtering the possessed or received information by the subject in connection with the satisfaction sought or with a required consistency.

Artikel 1—20 Tampilkan lainnya. Consequently, the study investigates this problem by using content analysis applied to a sample of approximately advertisements running on television on the Romanian market for global and local brands.

Is he encouraged to identify with someone in the image or is he adopting the role of a passive spectator? In a publiccitate, Central and Eastern European countries reacted similarly to this transition from an authoritarian, dictatorial system to a democratic one, but they proceeded to koraru differently to the Western so.

The purpose is to reveal several profiles of ageing in contact with technology, based on the selected sample of advertisements.


Still Fowles notes publictiate the individuals form advertisements are prototypes of masculinity and femininity.

207391067 Mit Si Publicitate de Madalina Moraru

Additionally, this research aims to identify some patterns of preserving national identity in local commercials either for European brands or for Morxru ones, from different points of view such as topic, linguistic tools, narrative structures, personalities.

Advertising and Globalization and Glocalization.

In Eastern-European countries, it established a different type of globalization based on similar lifestyles and political systems. Transition from communism kadalina democracy in Romanian advertising M Moraru. It is related to gender because it is the essence of self-identity. European Journal of Science and Theology 10 3, Paduan kutipannya hanya dihitung untuk artikel pertamanya saja.

Theories, models and applications.

Mit Si Publicitate de Madalina Moraru – Free Download PDF

In conclusion, ageing was not completely ignored in Romanian advertising, but its perception has different perspectives. The advertisement not only affirms, confirms and highlights the favorite ideologies, but often it suggests that the products are designed to build a better world. The hypothesis from which we start it that according to which the simplification function of reality is closely linked to the idea of trust.

Local Identity on Facebook Platform: Using juxtaposition of images to create a spatial proximity between different contents and thus suggesting that there is a causal link between them, it is a strategy often used in general in the visual advertisements, especially in the printed ones. Human Needs and Advertising. Accordingly, account planners and copywriters started to organize campaigns on both levels, adjusting the promotional message according to each channel. Luminita Rosca and Romina Surugiu transl.

Given this image translation, Romanian commercials may be easily classified as traditional commercials, imported models and a mixture of both resembling to a metaphorical centaur.