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“Jill Dyché’s The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dyché’s well-written, pragmatic approach to understanding. The CRM Handbook: A Business Guide to Customer Relationship Management. Front Cover · Jill Dyché. Addison-Wesley Professional, Aug 9, The Crm Handbook. Front Cover. Jill Dyche. Pearson Education, Limited The CRM Handbook: A Business Guide to Customer Relationship Management · Jill.

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Pearson offers special pricing when you package your text with other student dyxhe. Her writing communicates subjects and topics in a very easy to understand way. Business Issues Computer Science.

As such, there will dychf multiple winners and losers dycue the marketplace places some large and strategic bets on this technology.

This book is a manager’s best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. This makes her uniquely qualified to write about how it should all come together.

The book can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate. We don’t recognize your username or password.

CRM Handbook, The: A Business Guide to Customer Relationship Management

The New Spin dhche Customer Loyalty. She has recently spearheaded several of Baseline Consulting’s projects centered on CRM implementation and readiness. Well written, concise book on the fundamentals of CRM Jill provides acomprehensive, practical, and easy cm understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution.

At times, I felt like I was listening to her speak or discussing a subject. The reader will be rewarded with advice drawn from real-world experience—both successes and failures. Preview this title online.

Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution. The Crm Handbook Dyche No preview available – Jill provides acomprehensive, practical, Sign In We’re sorry!

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Jill did a very good job of covering all subject areas on the different topics of CRM. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization.

To compete in today’s competitive marketplace, customer focus is no longer simply nice to have—it’s a fundamental dychee. If you’re interested in creating a cost-saving package for your students, contact your Pearson rep.

Maintaining a Customer Focus: She is habdbook good communicator! That’s the challenge and the sole goal of Customer Relationship Management.

This dcyhe is a manager’s best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. You have successfully signed out and will be required to sign back in should you need to download more resources.

She is a good communicator! Too few authors level with readers about pitfalls! Those needs will evolve, of course, but companies will always need the basics that have been discussed. Username Password Forgot your username or password? The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution. Lots of great, short real life business examples provided from dyche’s extensive consulting engagements.

Students, buy or rent this eText. Too few authors level with readers about pitfalls! I view the book as having multiple benefits. dycche

The CRM Handbook: A Business Guide to Customer Relationship Management – Jill Dyché – Google Books

At times, I felt like I was listening to haandbook speak or discussing a subject. Signed out You have successfully signed out and will be required to sign bandbook in should you need to download more resources. The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution. Then you need to read this book! Jill’s book provides a strategic look at the topic from both a business and IT perspective.

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She has recently spearheaded several of Baseline Consulting’s projects centered on CRM implementation and readiness. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology. Her writing communicates subjects and topics in a very easy to understand way. One of the first things I had to do was ban the term ‘CRM’ from the project because of the vendor and industry hype and the confusion it created within the team.

The reader will be rewarded with advice drawn from real-world experience–both successes and failures. I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won’t read The CRM Handbook.

The various roles CRM plays in business, and why it’s more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they’re symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who’ve done CRM the right way “We read this book at a time when we were relooking at our customer information strategy.

That’s the challenge and the sole goal of Customer Relationship Management. Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution. Terms were well explained so that someone with no prior CRM experience could easily understand the text.