by Roland Burkart (Author). Be the first to review Das vorliegende Buch entfaltet systematisch die Perspektiven der Kommunikationswissenschaft. Der Autor. Kommunikationswissenschaft: Grundlagen Und Problemfelder. Umrisse Einer Interdisziplinaren Sozialwissenschaft: Roland Burkart: : Books. Roland Burkart. nap, New Acad. Press Volume 8 of Studienbücher zur Publizistik- und Kommunikationswissenschaft / Studienbücher zur Publizistik- und.

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He argues that the possibility of the mutual understanding is an anthropological constant: The sample period was chosen from November 9th, to September 1st, resulting in postings to be taken into account.

Results indicate that mass media messages seem too kommunikatuonswissenschaft and impersonal to promote successful adoptions within the diffusion process. Zu welchem Zeitpunkt im Diffusionsprozess ist welche Art von Kommunikation am erfolgreichsten? How cumulative and consonant must information be to activate schemes?

“An Island”

Das Forschungsdesign ist ein Methodenmix aus einer zweigeteilten Online-Befragung und einer Inhaltsanalyse der Kommunikation auf Facebook und Twitter, deren Kern die Frameanalyse bildet. JavaScript is turned off in your web browser.

The success of Framing can be evaluated by measuring the framing effects. Die forschungsleitenden Theorien sind die Diffusionstheorie und das Framing-Konzept. The film was released in and the band burkxrt their fans kommunikationswisenschaft host Private-Public Screenings of the film at their homes.

The results of the empirical research showed that, in the case of this study, band website, social networks, and blogs had taken on the role generally attributed to mass media when it comes to spreading initial information about the innovation. Additionally the survey aimed to trace the diffusion process of the film within the fan community and tried to outline possible opinion leadership within the community.


The mutual goal of both strategies are a strong artist-fan relationship and intensive communication between artists and fans vgl. Wie kumulativ und konsonant muss die Informationsvermittlung sein? burkaet

Bakk 2 | Julia Granbichler by hänsen horvath on Prezi

The results indicate a change of attitude within the entire fan community of Efterklang. Can value framing facilitate and speed up the acquisition process? How important are band-to-fan communication and first hand information? Furthermore this allowed to review and determine the framing effects.

The empirical research is designed as a combination of two methods. Changes and discrepancies withing self-evaluation questions were of particular interest. Das Konzept war mit Screenings weltweit innerhalb eines Zeitraums von zwei Monaten sehr erfolgreich. The final part of the text outlines the problem of the mutual understanding in the real interactional conditions and focuses the attention on three fundamental factors: The second online survey was dedicated to re-check and validate the results from the first survey.

Der Zeitraum erstreckt sich vom 9. Also, opinion leaders confirmed that opinion askers and opinion seekers were easily persuaded to adopt the innovation. In general, a positive attitude towards the innovation in the beginning leads to quick adoption.

The author raises the question about how is it possible to understand each other in spite of the fact that the mental world is immediately inaccessible. They further suggest that activating existing schemes, transforming old or establishing new schemes had been successfully executed in this case. The study revealed changing the recipients attitude towards the innovation was successful in those cases were information about the innovation was cumulative and consonant.

To what extend is framing able to change existing or establish of new patterns of thinking? Which media are most important for the diffusion process?


The main kommunikkationswissenschaft was to identify and classify frames used within those postings. ENGH and relationship marketing vgl. The concept was surprisingly successful with screenings all over the world within a period of two months. Welche Rolle spielen Web 2. How should messages and content be framed to be adopted more easily?

Frames make use riland established patterns in the communication process — existing schemes and strereotypes — facilitating the process of selecting, structuring and memorizing new information. Turn it on to take full advantage of this site, then refresh the page.

It is argued that the germ of the subjectivity is the instinct for self-preservation which determines the fundamental relation of the human to the world: Selected contents from this journal. Humann, Lisa “An Island”. To find out about the existence kommunjkationswissenschaft opinion leadership, some of the questions asked were designed to be self-evaluating, which is a common method to identify opinion leadership in online surveys vgl.

Kommunikationstheorien: ein Textbuch zur Einführung – Google Books

What is the role of Web 2. The research identified the following frames: This paper is intended to be an introduction to the elucidation of the mutual understanding on the basis of the concept interpretation. Wie sind die Kommunikationswixsenschaft inhaltlich gestaltet oder geframed? The innovation decision process can be seen as the most important moment of the diffusion of innovation, as the adopter decides at this point whether kommunikationswissenscgaft will adopt the innovation or not.